Campaign andpublication designfor nonprofits.
I’m Maya, a designer and founder of Upaya in Brasília. I design campaigns, visual identities and publications for NGOs and international organisations, working remotely in English and Portuguese.
Choose how
to work with us
Some projects need a campaign. Others need a designer who already knows the brand guidelines and can turn work around on a Thursday afternoon.
Social campaigns: concept and art direction
Concept, creative direction and production for a defined campaign: identity, film, digital, print and launch materials. Work includes #IEmbrace and The UNAIDS Challenge for UNAIDS Brazil, and Tested Positive. Now What? for UNAIDS and UNESCO.
- Concept
- Creative direction
- Campaign identity
- Film
- Production
Graphic design for communications teams
Week-to-week support for a communications team: design, editorial layout, identity work and small campaigns, without briefing a new agency every time something comes up. Currently running with Greenpeace. Previously a large publication design contract with WWF.
- Design
- Editorial layout
- Identity
- Social
- Mini campaigns
Campaigns
#IEmbrace
A campaign of hugs for HIV prevention and zero discrimination during the Rio 2016 Games.
The UNAIDS Challenge
A game box built from the internet’s most bizarre HIV questions, sent to YouTubers to answer on camera.
Tested Positive. Now What?
A streaming-style platform for young people newly diagnosed with HIV in Brazil, built around the questions they actually ask.
Talk To Me Openly
The World AIDS Day identity for Latin America and the Caribbean, built around two speech bubbles.
Publication design
for reports and guides
Annual reports, technical publications and infographics. These are long documents, where the layout decides whether anyone gets past page three.
Explore publication design and work for UNAIDS and WWF Brazil.
Maya, founder of Upaya.
I design campaigns and publications for international organisations. My work includes visual identities, reports, infographics and materials for digital and print.
I started in advertising in Brazil and left in 2015 to work internationally. That is where I found my place: working for organisations, helping them change what people care about.
I run Upaya as a studio, with no layers between you and the work. I balance two things that do not usually sit in the same room: work made by hand and cutting-edge technology. What I don't do myself, I bring in partners for: film crews, developers, illustrators and photographers I have worked with for years, spread across the countries I work in. I keep track of all of it. Nothing goes out that I have not looked at closely.
Communication is what makes people pay attention, and what changes the things they care about. That is the work I keep choosing.
Work with us
Upaya brings in freelance partners project by project: designers, developers, film crews, illustrators and photographers, in Brazil and abroad. When a role opens up, it shows up here.
Open call for collaborators
Designers, developers, film crews, illustrators, photographers and editors. Tell me what you do and how you like to work.
Change what
matters.
Tell me what the campaign has to do and by when. I will tell you whether it is a project or a partnership.
hello@upaya.design