Creative StudioFor Social Impact
Creative StudioUpaya works with UN agencies, international NGOs and foundations. Campaign concepts, visual identity and editorial design, in 24 countries since 2015.
Some projects need a campaign. Others need a designer who already knows the brand guidelines and can turn work around on a Thursday afternoon.
Concept, creative direction and production for a defined campaign: identity, film, digital, print and launch materials. Recent work includes The UNAIDS Challenge, and Tested Positive. Now What? for UNAIDS and UNESCO.
Week-to-week support for a communications team: design, editorial layout, identity work and small campaigns, without briefing a new agency every time something comes up. Currently running with Greenpeace. Previously a large publication design contract with WWF.
A game box built from the internet’s most bizarre HIV questions, sent to YouTubers to answer on camera.
A streaming-style platform for young people newly diagnosed with HIV in Brazil, built around the questions they actually ask.
The World AIDS Day identity for Latin America and the Caribbean, built around two speech bubbles.
Annual reports, technical handbooks and evaluation studies. These are long documents, where the layout decides whether anyone gets past page three.
I started in advertising in Brazil and left in 2015 to work internationally. That is where I found my place: working for organisations, helping them change what people care about.
I run Upaya as a studio, with no layers between you and the work. I balance two things that do not usually sit in the same room: work made by hand and cutting-edge technology. What I don't do myself, I bring in partners for: film crews, developers, illustrators and photographers I have worked with for years, spread across the countries I work in. I keep track of all of it. Nothing goes out that I have not looked at closely.
Communication is what makes people pay attention, and what changes the things they care about. That is the work I keep choosing.
Upaya brings in freelance partners project by project: designers, developers, film crews, illustrators and photographers, in Brazil and abroad. When a role opens up, it shows up here.
Designers, developers, film crews, illustrators, photographers and editors. Tell me what you do and how you like to work.
Tell me what the campaign has to do and by when. I will tell you whether it is a project or a partnership.
hello@upaya.design